Advice to McCain

Time is running out for the Maverick campaign. Today we learned Obama-Biden won the first two debates against McCain-Palin by 50%-29%. It is time for them to stop playing up John's call for the successful surge in Iraq, and start defining why Barack Obama's policies are going to put the nail in our economic coffin. In a time when every one's focus is on their wallet, and the media reminds us daily of our economy's imminent collapse, people have tunnel vision and your message much be targeted to that vision.

When running against someone who's playbook includes 'patriotic' tax increases for people, you must come to the fight with concrete reasons why pilfering money from job creators ultimately hurts everybody. The class warfare argument plays well until people understand how they actually get hurt in the long term beyond the handouts given them in the short term. I offer up some useful dialogue for McCain's sprint to November.

*Ask the everyday folks this simple question. "All other things equal, would you work for a company charging you $2,000 for health insurance or $7,000 for the same insurance"? This simple decision is no different for companies choosing to locate in countries charging 10% versus our 35%. Companies will keep jobs in the U.S. when tax policy is more favorable to them.

*Economies are not built from the bottom up. Jobs are not created from the bottom up. Risk taking should be rewarded in life when a person succeeds. Inactivity (failing to take risks) should be discouraged.

*Lowering taxes actually increases revenue to the government. Out of control entitlement spending is the major cause of our $9 trillion national debt.

*Our current falling stock market and credit crisis are not the fault of deregulation as our media and Democrats would have you believe. Much of the fault lies with Democratic regulators IGNORING Republican calls for MORE REGULATION back in 2004 & 2005. When government mandates shaky loans to folks who can't afford it, all in the name of fairness and building the economy from the bottom up, this is what happens.

*Personal responsibility still matters. Gov. Palin began to touch on this at the beginning of the debate last week and McCain needs to continue the dialog. McCain needs to spread the blame where it actually belongs instead of on the Bush administration who had nothing to do with people's mortgage defaults. Blame the Federal Reserve for keeping interest rates artificially low solely to keep investors happy. Blame Barney Frank and his friends for being in bed with Fannie & Freddie executives instead of regulating them. Blame Republicans and Democrats in congress for spending our money recklessly. Finally, pointedly indicate those folks who took out loans they obviously couldn't afford are at fault as well.

I've said, since the beginning of my blog, McCain needed someone like Newt Gingerich or Mitt Romney who could clearly articulate these salient points to the American people. Believe me, Barack Obama couldn't dance with Mitt Romney on the economy and Mitt understands it much better than John McCain. When Republicans are in office, the media always makes our economy the defining issue, and the McCain camp should have been smart enough to figure that one out. War records gain respect, but fat wallets get votes.